Member Rewards

gividends_grnEntice your Members to think of your credit union first by rewarding their participation with your credit union.

The Tiered Service Rewards Program allows all types of members – Savers, Borrowers and even Transaction members to get rewards and benefits and still helps you increase your income. This is a great opportunity to promote desired behavior within your membership and provide instant benefits for repeated desired bahavior.

Account Specific Activities

  • Primary Financial Institution
  • Membership Years
  • Savings Accounts
  • Checking Accounts
  • Loan Accounts
  • Aggregate Balance Ranges
  • Direct Deposit
  • Automatic Funds Transfers
  • Even accounts off your Trial Balance!

Relationship Activities

  • ATM
  • Debit
  • Credit Cards
  • CU*Talk
  • It’s Me 247 Online Banking
  • E-Statements
  • EasyPay! Bill Payment
  • Marketing Clubs

Rewards are redeemed in a variety of ways:


  • Monthly Rate Benefits for Certificates, Loans and Shares
  • Real Time Fee Waivers and Discounts

Point Redemption

  • Discounted Loan Rates
  • Certificate Dividend Bonus
  • Merchandise
  • Fee Refunds
  • Gift Cards
  • Community Merchant Discounts
  • …and whatever else you can dream of!

Marketing and Participation Tracking

Statements and It’s Me 247 deliver a monthly message to your members of their participation level with Marketing messages you control.

The detail for each member is delivered directly to Inquiry and Teller posting so your front lint team can cross sell easily!

Valuable member product and service tracking is provided for board analysis, marketing efforts and cross sales results.

Visit CU*Perks for a quick solution for your rewards program

Want to learn more?

Contact for further information! | Phone: 616.285.5711 | Toll Free: 800.327.3478 | Fax: 616.285.5735
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